PRECIS
MAJOR CLAIM: Doctorow argues in his McLuhan lecture on enshittification (2024) that platforms degrade through a three-stage process of user exploitation, business exploitation, and shareholder extraction leading to a world of digital decay known as the enshittocene.
HOW: Doctorow develops this argument through a detailed case study of Facebook, tracing the three stages of enshittification (from user surplus to business surplus to shareholder surplus) while systematically dismantling the historical constraints that once prevented such decay, and showing how the erosion of competition, regulation, self-help, and labor power enabled the collapse of digital trust.
PURPOSE: The author’s apparent purpose is to diagnose the systemic decay of digital platforms and show how it spreads across industries in order to empower users, workers, and policymakers to reverse the trend and build a more equitable, open digital world.
MEMO
INITIAL OBSERVATION: WHAT IF there’s a connection with the Bory piece; what if tech ceos believe themselves to be the hero of the journey? This’d create a cultural narrative in which enshittification is not a failure, but a necessary stage of progress. THEN this mythos might normalize the extraction of surplus from users, workers, and business partners, treating exploitation as a form of “service” or “evolution”? #to-investigate #possible-thesis
KEY: The reading matters because it reframes enshittification not as a technical process, but as a cultural one. #cultural-processes
MY CONTRIBUTION: Doctorow’s framework shows how platforms collapse through a three-stage exploitation process: user → business → shareholder. There’s a connection here with Bory’s critique, which reveals that this process is culturally enabled by a narrative in which the founder is the hero, and the platform is the vehicle of a moral mission. When founders say, “I created this to serve humanity,” they are not just describing a product; they are enacting a myth. And when that myth is accepted, enshittification becomes not just a crisis, but a natural consequence of leadership.
(nb, I haven't actually published anything making use of the concept, so a quick google search gave me this; also, there's an irony of it being published in an Elsevier journal, as they have enshittified academic publishing in spades)
all you need is a piece of paper
Here is what I am trying to find out. What evidence do I have?
or
I tend to look at the world from this particular lens. What do I see when I do?
Why did the chicken cross the road?
How many chickens crossed the 401 in Mississauga on July 10 2024?
How did the influx of labourers on the Rideau Canal influence chicken farming in the greater Ottawa region?
What questions might emerge from that?
'Why did women get pushed out of computing'
vs
'How did gender and class intersect in post-war Britain to shape the nascent computing industry?'
vs
address the 'so what'
... and the answer considers other interpretations (are in dialogue with other historians)
What do you see?
What stands out to you as interesting?
What makes it interesting?
Frame that interesting thing as a formal question
pg 1 precis 2 I say about Driscoll...
pg 1 precis 1 I say about Bory
pg 3 memo 4 I say about Bush...
pg 5 precis I say about Light...
pg 6 memo I observed...
You can do this in point form; it can help to have all of your material in a single book where you've numbered the pages. But some system for referencing/surfacing your good thoughts is a good idea.
...
pg 1 precis 2 item
...
On paper I do this by numbering my observations in step 2, and then just writing down the sequence of numbers, rather than the whole item.here I can show how precis 1 item is drawing on similar ideas to pg 6 memo
...and continueand note what else you might need to do this fully: this guides you as you dive back into the sources you're drawing on.
You might find that you need to tweak, tighten, or otherwise modify your original question
And that might send you back to the reading step, too.
If you've got your notes electronically, there are many software solutions that can help you outline. Here's a tool that I built. I used it for some of the illustrations today. You don't have to use it. There are fancier options. But sometimes, a piece of paper is all you really need.
.
.
The question I will set for you is a kind of 'meta'-question. You might need to fine-tune your focus.
You might want to spend some time now going through your notes and looking for the interesting questions you might answer using them.